Holly Greenland
Writer | Producer | Strategist
To find out about my books and writing commissions, head straight here
To find out about my books and writing commissions, head straight here
Since heading into the freelance world in 2019, I’ve supported charities and public bodies to develop their communications and brand strategies, as well as writing and producing multiple guidebooks, schools resources, easy reads and ongoing advice blogs, along with my debut novel and the first in a middle-grade series.
I’m particularly passionate about democratic inclusion, and story-telling that surfaces diverse or overlooked communities and individuals. I am currently exploring this in relation to independent publishing with a PhD at Kingston University.
What do I do?
Writing & Editing: I can deliver your writing or editing needs, with experience across school resources, guidebooks, historical interpretation, marketing products, reports, web content, blogs, and more. I also co-host and undertake interviews on podcasts, as well as offering guest speaking and lecturing if approached. Take a look here for examples of my work.
Content and Campaign Producing: I can lead your end-to-end campaign or content production project, from idea generation and development to supplier commissioning and management, through the full process to publication or launch.
Communications and Engagement Strategy: I can undertake research, insight and audits to set the direction for your plans, work with your teams to develop the approach, and produce a comprehensive strategy to hit your goals.
I’m based just outside London with my family. I love campaigns that make me look twice, anyone who can tell a great story, and true-crime docs.
I believe clarity is critical for great communications. I’ve trained with the Plain English Campaign, completed a diploma in copywriting and hold a Masters degree in Creative and Critical Writing.
Take a look at my experience for more about my qualifications and career.
So, what’s it like to work with me? Well, these are my values:
Clarity: Making complex ideas clear.
Creativity: Bringing a fresh approach to any subject.
Commitment: Doing what I say.
Short-story writer and resource producer for multiple story collections, including writing and editing, and commissioning illustrators for each book.
Producer for multi-platform BBC campaigns with print, event and digital elements, working with design teams, illustrators and writers to produce inspiring content.
Campaign delivery working with NHS Trusts, developing content and strategy to reflect regional needs.
School strategy, resource development, writing, and publishing, including presenting at teacher launch event.
Producing weekly blog articles for the Alliance of Independent Author’s to support indie writers
Co-author for comprehensive hands-on guidance to successful democratic engagement distributed across the Commonwealth
Producer for multi-platform family learning and schools campaign, with three tours, printed resources and digital content, including character concept development
In-house producer for YouTube explainers launches at TedX event, also reworked for London Underground projections (with Cognitive Media).
Strategic direction for partnership marketing across allergies, food business policy change and reactive campaigns (working through Social & Local CiC).
Author of independently published cozy mystery available via amazon.
Producer of the first House-wide communications strategy and comprehensive handbook for the House of Commons
Commissioned three-years running to produce extensive content package, including schools and community activity packs and developing campaign themes and copy.
Campaign strategy lead, coordinating teams across platforms, copywriter for ‘Let’s Talk Elections’ call to action
Developer of the ‘Pop Up Parliament’ historical event kit (Image from use at History Royal Palaces site)
Producer of Big Ben animated projection for #NVRD (Image credit: Bite the Ballot)
Lead producer for ten location roadshow turning empty shops back in time, including multi-sensory interpretation experiences
Consultation support to develop a new direction for communicating the goals of this diversity in the arts charity